'A river of fire': How a bourbon blaze became America’s largest distillery fire
When a massive fire hits one of the nation’s largest bourbon distilleries, the families of competing bourbon companies have to decide whether to lend a hand… or let it burn.
When a massive fire hits one of the nation’s largest bourbon distilleries, the families of competing bourbon companies have to decide whether to lend a hand… or let it burn.
When a massive fire hits one of the nation’s largest bourbon distilleries, the families of competing bourbon companies have to decide whether to lend a hand… or let it burn.
Bourbon is America’s only native spirit, and around it has formed a billion dollar industry steeped in legacy and tradition. Brought by some of the first immigrants to the newly formed United States and developed to perfection in Kentucky, bourbon was born. In the decades that followed, a collection of ambitious entrepreneurs opened their own distilleries and put their unique twists on the classic formula. These businessmen and women passed down their secrets and recipes to the next generations, creating the bourbon families of Kentucky.
Time held ups and downs for the whiskey dynasties, from the boom of the Industrial Revolution to the devastating impact of Prohibition. By the end of the 20th century, bourbon was booming once again, with sales on the up.
But on November 7, 1996, a storm was brewing near Louisville, Kentucky. At the Heaven Hill warehouses, home of one of the biggest names in bourbon, a spark turned into a flame. The flames quickly became an inferno and raged through the dozens of wooden warehouses that stored thousands of barrels of aging bourbon. The fire became almost impossible to stop. What was left was destruction.
Seven warehouses holding millions of gallons of whiskey were destroyed, as well as the distillery itself. That added up to 2% of the world’s whiskey and 15% of Heaven Hill’s storage capacity. The value of the losses totaled around $30 million.
With the biggest family-owned bourbon company reeling from the accident, the rest of the bourbon industry had a choice to make. They could let the hurt company go down in the flames, or they could lend a hand to one of their largest competitors.
This is the story of bourbon, America’s native spirit, and of an industry passed down through generations of families who trace their roots to the country’s founding.
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