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Here's how major companies are celebrating Juneteenth this year

Here's how major companies are celebrating Juneteenth this year
I think of Juneteenth as our Independence Day because the original Independence Day does not take us into consideration. I am Angela Thorp. I am a public historian based in North Carolina. In my work, I worked to bring forth the rich and deep stories of African American people in a number of creative ways, including exhibit programs and other experience. The Emancipation Proclamation was signed January 1st 18 63 and it's interesting because this document is seen as a riel sort of win for the United States, specifically the union it's signed in the midst of the Civil War. But what we have to understand is that this document or this proclamation does not free all and sleep. So when we think about how is the Emancipation Proclamation? Of course we have to think about How is the Union Army specifically sort of advancing through? Inveterate Steve, The share this information Texas is ah, hot spot, if you will, for defiance of the Emancipation Proclamation. Specifically, I think that is part of what makes Juneteenth story so special. If we think of Texas geographically, it is in the furthest reaches of the Confederacy. That information is not getting to Texas like it is some other places. And if you're thinking about the Union Army physically advancing through the South, that journey is taking a long time again. There's just a defiance on the part of a number of people, right? A true refusal to let people out of bonded. You would just, I think, not a steady waiting six months earlier in Tunnel in July 19 June. That's why you know this every day we have some examples of people literally forcing the individuals the black individuals that they're holding in bondage to travel as faras Texas to escape this impending reality of freedom from slavery again, Texas eventually absorbed close to 150,000 enslaved people to avoid impending black liberations. General Ranger is one of the foremost people who is responsible for, I guess you can say, occupying Texas one. It falls to the union in enforcing new realities in Texas. In Galveston, specifically June 19th 18 65 Juneteenth sort of becomes a reality. General Order three is announced in which soldiers air literally going from place to place space to space, announcing through Galveston, Texas. Hey, enslaved accents are free. I think What's really interesting, though in the language of his order, if you read it, is that it encourages or outright instruct and slave people formerly enslaved peoples who stay where they are. This order says, Hey, you're free. But just just stay where you are that doesn't work and people know that that's not going forward. And so they find ways to please believe, even at the expense of themselves, end up their lives. Members of the Union Army, including U. S colored troops, are literally sort of traveling from courthouse to church, a farm, the plantation to inform formerly enslaved people. Hayes, you're free. When we think of this concept of liberation, I think it's so fascinating, incredible and powerful that formerly enslaved men who are now U. S colored troops are an active part of spreading that information and sort of enabling their brothers and sisters to know. Hey, you are free. Join me, right? You're liberated. So black people did so much to secure their freedom even after they were told they were free. But if you've been held in bondage for generations and generations, what does that actually look like? Will you even survive leaving that place. Will you be murdered on route? Will you be killed trying toe leave? Those are realities for some people. We have documentation of people literally being murdered as they're trying to leave when they have been set free. Some of the earliest Juneteenth celebration. I should say the earliest Juneteenth celebration took place June 1918 66. Sort of in a deliberate effort. Toe undercut Juneteenth. Celebration specifically is black. People are barred from gathering in certain spaces and places. They found a way in spite of these really silly rules and regulations. And so they would gather on public lands that were not subject to some of these laws and restrictions. They would gather in spaces like purchase that they built. They included public readings of the Emancipation Proclamation. They included gathering and food. They included Faried, and they evolved from there. The earliest Juneteenth celebrations really centered on life, Liberty, citizenship, liberation and celebrating all of those things on loan in 19. No, that's cold. They have to give a big 19. Well, now we didn't know. I don't hardly outside of functional free. We didn't know. They just don't You know, we'll just feed this you know, have a long table. You just had the same thing. You won't eat, you know, and drink you. You see a number of different Bud's that show up at Juneteenth celebrations. Over time, some of the popular ones are red velvet cake in red soda pop. And just in general, you're seeing a lot of red food. We think that it connects back to West African tradition. Red is a symbolic color that symbolizes so much it symbolizes spirituality, strain, resilience, protection. And so that is one reason you see these Red Foods show up at Juneteenth celebration. You know, as people moved from Texas and moved out, the country migrated about the country. They carried those Juneteenth tradition with them going into the 20th century. It starts the fizzle out as attacks on black citizenship increase and you almost see it completely fizzle out After World War two black men, and in some cases like women, have gone to serve their country, their demanding, full citizenship. They did it. The world were previously nothing panned out there, coming back, demanding full citizenship again and again. Once again, nothing pans out. And so you're seeing this sort of celebration about citizenship, life and liberty fizzle because people are not getting that, I would say increased celebration of Juneteenth kind of pop back up around the civil rights movement. 1968 specifically, the poor People's march on Washington was actually designed to coincide with Juneteenth rate. The original date was June 19th 1968. Dr. King was assassinated before it could actually hurt, and people sort of reclaim that day and this sort of firm, if you will, as an opportunity to celebrate liberation in a place base in time where black people are once again very actively trying delivery. I think in terms of today, though, young people are becoming more aware of Juneteenth in large part due to social media. Another thing that is very, very powerful about what we're seeing now is the power of black protests, right? We have seen black people literally gather, moved their bodies and call out injustice in generations and generations over time, right? We've seen it during the reconstruction era. We've seen it during the 19 teens. We've seen it during the 19 forties fifties sixties seventies. This is another resurgence again, of black people gatherings, moving, speaking and calling out injustice in order to be liberated. And, you know, when I think about people who lived in Texas than might have been liberated after Juneteenth, who led the union lines so that they could again, literally take their freedom and create new lives for themselves, I keep thinking of life masses of black people gathering and moving in order to achieve freedom. And is that not what we're seeing now? It is a through line not just a through line, but again, a cultural pretension, black people gathering and moving in order to seek freedom. Once again, it is this phenomenal that we continue to do what our ancestors did in order to get closer to liberation. I think it is absolutely vital for African Americans to have a national recognized eight that again recognizes our freedom. I think is with the organizations and companies pay more attention to this holiday and give value to this holiday. It will absolutely create more mo mentum around, making it a holiday that is recognized in states that don't recognize it and perhaps even at the federal level. I think companies could take it a step further by again, really digging, deeply understanding the principles of Juneteenth and sort of applying those principles to their own work in their own values. Are they running equitable work environment? Are they adopting inclusive hiring practices? What are they doing in their community? Are these companies putting money towards the movement for black lives to again sort of further what we're seeing? Further protests are Are these companies putting pressure on lawmakers or for general assemblies to make change? How will you be celebrating Giunti? So I will be celebrating Juneteenth by working. I'm going to be honest. However, I love the work that I do, and I think the work that I do is critical. And so for me, I'm very excited that I get to spend June team telling stories of black liberation and resilience from the state of North Carolina. And so that's what we'll be doing on Juneteenth. Best follow. My work is by following the North Carolina African American hairs. You can follow us online at a h si dot c dot gov I think of Juneteenth as our Independence Day because the original Independence Day does not take us into consideration. I am Angela Thorp. I am a public historian based in North Carolina. In my work, I worked to bring forth the rich and deep stories of African American people in a number of creative ways, including exhibit programs and other experience. The Emancipation Proclamation was signed January 1st 18 63 and it's interesting because this document is seen as a riel sort of win for the United States, specifically the union it's signed in the midst of the Civil War. But what we have to understand is that this document or this proclamation does not free all and sleep. So when we think about how is the Emancipation Proclamation? Of course we have to think about How is the Union Army specifically sort of advancing through? Inveterate Steve, The share this information Texas is ah, hot spot, if you will, for defiance of the Emancipation Proclamation. Specifically, I think that is part of what makes Juneteenth story so special. If we think of Texas geographically, it is in the furthest reaches of the Confederacy. That information is not getting to Texas like it is some other places. And if you're thinking about the Union Army physically advancing through the South, that journey is taking a long time again. There's just a defiance on the part of a number of people, right? A true refusal to let people out of bonded. You would just, I think, not a steady waiting six months earlier in Tunnel in July 19 June. That's why you know this every day we have some examples of people literally forcing the individuals the black individuals that they're holding in bondage to travel as faras Texas to escape this impending reality of freedom from slavery again, Texas eventually absorbed close to 150,000 enslaved people to avoid impending black liberations. General Ranger is one of the foremost people who is responsible for, I guess you can say, occupying Texas one. It falls to the union in enforcing new realities in Texas. In Galveston, specifically June 19th 18 65 Juneteenth sort of becomes a reality. General Order three is announced in which soldiers air literally going from place to place space to space, announcing through Galveston, Texas. Hey, enslaved accents are free. I think What's really interesting, though in the language of his order, if you read it, is that it encourages or outright instruct and slave people formerly enslaved peoples who stay where they are. This order says, Hey, you're free. But just just stay where you are that doesn't work and people know that that's not going forward. And so they find ways to please believe, even at the expense of themselves, end up their lives. Members of the Union Army, including U. S colored troops, are literally sort of traveling from courthouse to church, a farm, the plantation to inform formerly enslaved people. Hayes, you're free. When we think of this concept of liberation, I think it's so fascinating, incredible and powerful that formerly enslaved men who are now U. S colored troops are an active part of spreading that information and sort of enabling their brothers and sisters to know. Hey, you are free. Join me, right? You're liberated. So black people did so much to secure their freedom even after they were told they were free. But if you've been held in bondage for generations and generations, what does that actually look like? Will you even survive leaving that place. Will you be murdered on route? Will you be killed trying toe leave? Those are realities for some people. We have documentation of people literally being murdered as they're trying to leave when they have been set free. Some of the earliest Juneteenth celebration. I should say the earliest Juneteenth celebration took place June 1918 66. Sort of in a deliberate effort. Toe undercut Juneteenth. Celebration specifically is black. People are barred from gathering in certain spaces and places. They found a way in spite of these really silly rules and regulations. And so they would gather on public lands that were not subject to some of these laws and restrictions. They would gather in spaces like purchase that they built. They included public readings of the Emancipation Proclamation. They included gathering and food. They included Faried, and they evolved from there. The earliest Juneteenth celebrations really centered on life, Liberty, citizenship, liberation and celebrating all of those things on loan in 19. No, that's cold. They have to give a big 19. Well, now we didn't know. I don't hardly outside of functional free. We didn't know. They just don't You know, we'll just feed this you know, have a long table. You just had the same thing. You won't eat, you know, and drink you. You see a number of different Bud's that show up at Juneteenth celebrations. Over time, some of the popular ones are red velvet cake in red soda pop. And just in general, you're seeing a lot of red food. We think that it connects back to West African tradition. Red is a symbolic color that symbolizes so much it symbolizes spirituality, strain, resilience, protection. And so that is one reason you see these Red Foods show up at Juneteenth celebration. You know, as people moved from Texas and moved out, the country migrated about the country. They carried those Juneteenth tradition with them going into the 20th century. It starts the fizzle out as attacks on black citizenship increase and you almost see it completely fizzle out After World War two black men, and in some cases like women, have gone to serve their country, their demanding, full citizenship. They did it. The world were previously nothing panned out there, coming back, demanding full citizenship again and again. Once again, nothing pans out. And so you're seeing this sort of celebration about citizenship, life and liberty fizzle because people are not getting that, I would say increased celebration of Juneteenth kind of pop back up around the civil rights movement. 1968 specifically, the poor People's march on Washington was actually designed to coincide with Juneteenth rate. The original date was June 19th 1968. Dr. King was assassinated before it could actually hurt, and people sort of reclaim that day and this sort of firm, if you will, as an opportunity to celebrate liberation in a place base in time where black people are once again very actively trying delivery. I think in terms of today, though, young people are becoming more aware of Juneteenth in large part due to social media. Another thing that is very, very powerful about what we're seeing now is the power of black protests, right? We have seen black people literally gather, moved their bodies and call out injustice in generations and generations over time, right? We've seen it during the reconstruction era. We've seen it during the 19 teens. We've seen it during the 19 forties fifties sixties seventies. This is another resurgence again, of black people gatherings, moving, speaking and calling out injustice in order to be liberated. And, you know, when I think about people who lived in Texas than might have been liberated after Juneteenth, who led the union lines so that they could again, literally take their freedom and create new lives for themselves, I keep thinking of life masses of black people gathering and moving in order to achieve freedom. And is that not what we're seeing now? It is a through line not just a through line, but again, a cultural pretension, black people gathering and moving in order to seek freedom. Once again, it is this phenomenal that we continue to do what our ancestors did in order to get closer to liberation. I think it is absolutely vital for African Americans to have a national recognized eight that again recognizes our freedom. I think is with the organizations and companies pay more attention to this holiday and give value to this holiday. It will absolutely create more mo mentum around, making it a holiday that is recognized in states that don't recognize it and perhaps even at the federal level. I think companies could take it a step further by again, really digging, deeply understanding the principles of Juneteenth and sort of applying those principles to their own work in their own values. Are they running equitable work environment? Are they adopting inclusive hiring practices? What are they doing in their community? Are these companies putting money towards the movement for black lives to again sort of further what we're seeing? Further protests are Are these companies putting pressure on lawmakers or for general assemblies to make change? How will you be celebrating Giunti? So I will be celebrating Juneteenth by working. I'm going to be honest. However, I love the work that I do, and I think the work that I do is critical. And so for me, I'm very excited that I get to spend June team telling stories of black liberation and resilience from the state of North Carolina. And so that's what we'll be doing on Juneteenth. Best follow. My work is by following the North Carolina African American hairs. You can follow us online at a h si dot c dot gov
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Here's how major companies are celebrating Juneteenth this year
Major corporations are celebrating Juneteenth in unique ways this week.The annual June 19 tradition, which falls on Saturday this year, commemorates the day in 1865 when former American slaves in Galveston, Texas, were finally informed of President Abraham Lincoln's Jan. 1, 1863, Emancipation Proclamation and the end of the Civil War.It took Union troops more than two years to finish travel throughout the southern United States to inform all the former slaves of Lincoln's executive order. The Dec. 6, 1865, ratification of the 13th Amendment made slavery illegal throughout the U.S. "except as a punishment for crime."African Americans have been celebrating Juneteenth as their own Independence Day since the late 19th century, according to the National Juneteenth Observance Foundation, but the holiday gained mainstream recognition and took on more significance in the business world in the aftermath of the George Floyd tragedy a year ago.The racial reckoning that erupted around the globe following Floyd's murder by a former police officer compelled many Fortune 500 companies to add Juneteenth to their calendars for the first time while also committing billions of dollars to initiatives designed to combat institutional racism.Many cities and states across the country also introduced bills and passed laws in recognition of Juneteenth. Earlier this week, federal lawmakers in the Senate and the House passed bills that would make Juneteenth an official federal holiday. The move brings the yearly celebration a step closer to becoming the first national holiday issued by the U.S. government since President Ronald Reagan signed a law adding Martin Luther King Jr. Day as a federal holiday in 1983.In honor of Juneteenth, CNN Business talked to 19 major companies about how they plan to celebrate the holiday this weekend:AmazonThe e-commerce giant is sponsoring several Juneteenth events this weekend, including the inaugural Juneteenth Unityfest, a series of musical performances, speeches and other live shows that will be livestreamed nationwide on Saturday.Amazon Books and the company's 4-Star brick and mortar stores are also featuring a selection of books highlighting the history of Juneteenth. The company's Prime Video platform will feature a landing page with a curated selection of movies and series acknowledging and honoring the holiday."The collection celebrates Black Excellence, and includes Amazon Originals such as 'Small Axe' and 'The Underground Railroad,'" a company spokesperson said via email.Amazon recently donated $1 million to 13 Seatttle-based community organizations that support communities of color. The company says the funds will help sustain active programs relating to equity and social justice, youth development, arts & culture, and sustainability.AppleThe iPhone maker is giving U.S. corporate employees a day off on Friday."Apple is honoring this day of freedom through week-long events for employees that are designed to educate, build community, and celebrate," the company said in an emailed statement.Apple retail stores and support centers will maintain regular operating hours over the weekend.AT&TThe Dallas-based global telecom conglomerate is encouraging employees to take time off in observance of Juneteenth if they choose.The company's chief diversity and development officer Corey Anthony is also sharing a video blog to raise awareness about the holiday."We recognize the importance of June 19 and everything it stands for and we urge our employees to become educated on its history and significance," an AT&T spokesperson said via email. ChipotleBeginning on Thursday, Chipotle is giving customers an opportunity to help close the racial wealth gap by donating to Project 10X, an initiative for racial equity created by the Local Initiatives Support Corporation, the nation's largest community development financial institution." can round up with change to the next highest dollar amount when ordering from the Chipotle app or Chipotle.com," the company said via email.One of the Mexican grill restaurant chain's employee resource groups is hosting activities designed to advance inclusion, access and awareness throughout the month of June. The activities include a Financial Wellness Series and a "Black is...Black Ain't," documentary discussion.CitiThurgood Marshall College Fund students will take over the Citi Foundation's Instagram account to celebrate Juneteenth on Saturday.Late last year, the bank created a paid day off holiday option called Heritage Day. Its U.S. employees can use their Heritage Day option to celebrate Juneteenth or any holiday "that is most meaningful to them," according to the company.FacebookFacebook employees will have the option to take a paid day off of work on Friday.The social media giant is hosting a company-wide Juneteenth Day of Learning event on the same day. Dr. Henry Louis Gates, Tina Knowles-Lawson and other prominent figures will share perspectives on the significance of Juneteenth with Facebook staffers who choose to attend.General MotorsGM is commemorating Juneteenth as a day of service for its workers."Our Juneteenth programming will focus on allyship and storytelling through volunteering and community engagement, hosting internal conversations about the history of Juneteenth, sharing thoughtful employee reflections on what this day means to them," a company spokesperson said via email.The automaker is also a sponsor of the Juneteenth Foundation's Freedom Festival. The two-day virtual event will begin with a series of Juneteenth reflection panels on Friday and end with a virtual Freedom Concert Saturday night.GoogleGoogle is eliminating meetings on Friday to honor Juneteenth. The company is also hosting a two-hour event, spotlighting Black music, history and storytelling. The event will feature a performance and conversation with Grammy Award winning singer Erykah Badu.InstacartThe gig app company is observing Juneteenth as company holiday and a "day of reflection" on Friday.Corporate employees in the United States and Canada will be given a paid day off. An Instacart employee resource group will be hosting a "Juneteenth Cel-Liberation" event celebrating Black Cinema and discussing the accomplishments of prominent Black figures in film and television.LyftLyft is one of several companies honoring Juneteenth as a paid day off for the second consecutive year. The rideshare company's employees won't have to come into work on Friday.Lyft executives are also participating in a roundtable discussion about Juneteenth, voting rights and allyship this week along with NAACP President and CEO Derrick Johnson and National Coalition on Black Civic Participation President and CEO Melanie Campbell."We encourage team members to use this day to reflect, participate in civic engagement, or leverage anti-discrimination resources to deepen understanding of the work still needed to support the Black community," the company said via email.MicrosoftThe Seattle-based Windows software maker is honoring Juneteenth on Monday (June 21) by inviting all its global employees to join in a day of "exploration, learning, and engagement.""Recognizing this day with intention allows us to stay connected to the many challenges unresolved, violence unaddressed, and inequities unchanged for the Black and African American community worldwide," Microsoft chief diversity officer Lindsay-Rae McIntyre said via email. "Our approach is not to offer a vacation day, but instead use this day to create time and space for employees to better understand critical topics related to race, ethnicity and racial injustice."NikeNike made Juneteenth an annual paid holiday for the first time last year.The company's corporate offices and its Converse distribution centers will be closed on Friday in honor of Juneteenth. Its retail stores and distribution centers will also be closed on Saturday."Nike aspires to be a leader in building diverse and inclusive communities, from embedding diversity, equity and inclusion education in every employee's journey to leveraging our platform to inspire positive change in our communities," the company said via email.PelotonThe exercise equipment and media company is giving employees a paid day off to celebrate Juneteenth on Friday."Our field teams will observe it on Saturday," a Peloton spokesperson said via email.Peloton is also offering users a selection of Juneteenth-themed fitness classes on Saturday.The Smithsonian ChannelOn Wednesday, the Smithsonian Channel unveiled a series of video essays featuring prominent writers, artists, activists, community leaders and teachers discussing Juneteenth. The network said three of the videos will air on the Smithsonian Channel. The others will be featured on the company's social media sites.The Smithsonian Channel will also air a six-part docuseries called "Boiling Point" from 1-11pm on Saturday. The Viacom-owned TV network says "Boiling Point" examines the history of systemic racism and police brutality in America.StarbucksThe coffeemaker said scheduled hourly employees at its stores, distribution centers and plants will receive 1.5 times their regular wage on Saturday in recognition of the holiday."Salaried partners required to work will receive a holiday in lieu, and support partners will receive the day off with regular pay," Starbucks said. "We are also taking the time to pause and reflect on this important moment of history by learning and sharing resources from third parties."TwitterTwitter made Juneteenth a company holiday in the U.S. last year. The social media site's employees will celebrate the holiday at work on Friday and on Twitter's website on Saturday."On the platform we will engage in community and conversation, and we hope people will join us by using #Juneteenth and #HappyJuneteenth to unlock our custom emoji," the company said via email. "We're also planning other activities on-platform with our community partners to amplify conversations around Juneteenth."Twitter also said it supports making Juneteenth a federal holiday in the United States.VerizonThe telecom giant says employees can use allotted paid time off to celebrate Juneteenth if they choose."For employees who choose to work on Juneteenth, we celebrate and recognize Juneteenth company-wide through a series of employee events," the company told CNN Business via email.On Friday, two of Verizon's senior executive leaders will discuss the historical significance of Juneteenth during a noon ET panel that the company will broadcast internally to employees. The company's Black Originators Leaders and Doers employee resource group is hosting a separate "Beyond the Conversation" panel event the same day. The second panel will highlight the contributions of Black women-owned businesses.Verizon is also hosting a "Soul of America" event discussing the impacts of slavery and the societal progress that has occurred over the last year. The event will also celebrate the role food plays in Black culture.Some Verizon employees will participate in OneUnited Bank's "One Transaction" free virtual conference on financial literacy. The event will focus on closing the wealth gap. Actress and comedian Tiffany Haddish is one of the featured speakers.Wells FargoWells Fargo's employees have the option to use one of two personal holidays or allotted paid time off to celebrate Juneteenth this weekend.Retail bank employees can use the personal holidays/PTO pending manager approval, the company said via email.The bank's Black and African-American Connection Employee Resource Network has been hosting a series of Juneteenth events this week."We hope employees will take time to learn more about the significance of Juneteenth and consider what each of us can do to enrich the American experience for all people," the company said.ZillowCEO Rich Barton's digital real estate marketplace added Juneteenth to its holiday calendar last year. The company said it is also giving employees a paid day off on Friday."Employees are encouraged to take the day for reflection, volunteerism, education, and activism to commemorate the end of slavery in the U.S.," Zillow senior manager of equity & belonging Jackie Turner told CNN Business via email.Zilllow launched a Juneteenth 2021 resource page on June 10 and hosted a Juneteenth virtual read-along for employees and their children on Tuesday. On Wednesday, Zillow's Black African Ancestry Network, an employee resource group, hosted an hour-long Juneteenth music celebration.

Major corporations are celebrating Juneteenth in unique ways this week.

The annual June 19 tradition, which falls on Saturday this year, commemorates the day in 1865 when former American slaves in Galveston, Texas, were finally informed of President Abraham Lincoln's Jan. 1, 1863, Emancipation Proclamation and the end of the Civil War.

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It took Union troops more than two years to finish travel throughout the southern United States to inform all the former slaves of Lincoln's executive order. The Dec. 6, 1865, ratification of the 13th Amendment made slavery illegal throughout the U.S. "except as a punishment for crime."

African Americans have been celebrating Juneteenth as their own Independence Day since the late 19th century, according to the National Juneteenth Observance Foundation, but the holiday gained mainstream recognition and took on more significance in the business world in the aftermath of the George Floyd tragedy a year ago.

The racial reckoning that erupted around the globe following Floyd's murder by a former police officer compelled many Fortune 500 companies to add Juneteenth to their calendars for the first time while also committing billions of dollars to initiatives designed to combat institutional racism.

Many cities and states across the country also introduced bills and passed laws in recognition of Juneteenth. Earlier this week, federal lawmakers in the Senate and the House passed bills that would make Juneteenth an official federal holiday. The move brings the yearly celebration a step closer to becoming the first national holiday issued by the U.S. government since President Ronald Reagan signed a law adding Martin Luther King Jr. Day as a federal holiday in 1983.

In honor of Juneteenth, CNN Business talked to 19 major companies about how they plan to celebrate the holiday this weekend:

Amazon

The e-commerce giant is sponsoring several Juneteenth events this weekend, including the inaugural Juneteenth Unityfest, a series of musical performances, speeches and other live shows that will be livestreamed nationwide on Saturday.

Amazon Books and the company's 4-Star brick and mortar stores are also featuring a selection of books highlighting the history of Juneteenth. The company's Prime Video platform will feature a landing page with a curated selection of movies and series acknowledging and honoring the holiday.

"The collection celebrates Black Excellence, and includes Amazon Originals such as 'Small Axe' and 'The Underground Railroad,'" a company spokesperson said via email.

Amazon recently donated $1 million to 13 Seatttle-based community organizations that support communities of color. The company says the funds will help sustain active programs relating to equity and social justice, youth development, arts & culture, and sustainability.

Apple

The iPhone maker is giving U.S. corporate employees a day off on Friday.

"Apple is honoring this day of freedom through week-long events for employees that are designed to educate, build community, and celebrate," the company said in an emailed statement.

Apple retail stores and support centers will maintain regular operating hours over the weekend.

AT&T

The Dallas-based global telecom conglomerate is encouraging employees to take time off in observance of Juneteenth if they choose.

The company's chief diversity and development officer Corey Anthony is also sharing a video blog to raise awareness about the holiday.

"We recognize the importance of June 19 and everything it stands for and we urge our employees to become educated on its history and significance," an AT&T spokesperson said via email.

Chipotle

Beginning on Thursday, Chipotle is giving customers an opportunity to help close the racial wealth gap by donating to Project 10X, an initiative for racial equity created by the Local Initiatives Support Corporation, the nation's largest community development financial institution.

"[Customers] can round up with change to the next highest dollar amount when ordering from the Chipotle app or Chipotle.com," the company said via email.

One of the Mexican grill restaurant chain's employee resource groups is hosting activities designed to advance inclusion, access and awareness throughout the month of June. The activities include a Financial Wellness Series and a "Black is...Black Ain't," documentary discussion.

Citi

Thurgood Marshall College Fund students will take over the Citi Foundation's Instagram account to celebrate Juneteenth on Saturday.

Late last year, the bank created a paid day off holiday option called Heritage Day. Its U.S. employees can use their Heritage Day option to celebrate Juneteenth or any holiday "that is most meaningful to them," according to the company.

Facebook

Facebook employees will have the option to take a paid day off of work on Friday.

The social media giant is hosting a company-wide Juneteenth Day of Learning event on the same day. Dr. Henry Louis Gates, Tina Knowles-Lawson and other prominent figures will share perspectives on the significance of Juneteenth with Facebook staffers who choose to attend.

General Motors

GM is commemorating Juneteenth as a day of service for its workers.

"Our Juneteenth programming will focus on allyship and storytelling through volunteering and community engagement, hosting internal conversations about the history of Juneteenth, sharing thoughtful employee reflections on what this day means to them," a company spokesperson said via email.

The automaker is also a sponsor of the Juneteenth Foundation's Freedom Festival. The two-day virtual event will begin with a series of Juneteenth reflection panels on Friday and end with a virtual Freedom Concert Saturday night.

Google

Google is eliminating meetings on Friday to honor Juneteenth. The company is also hosting a two-hour event, spotlighting Black music, history and storytelling. The event will feature a performance and conversation with Grammy Award winning singer Erykah Badu.

Instacart

The gig app company is observing Juneteenth as company holiday and a "day of reflection" on Friday.

Corporate employees in the United States and Canada will be given a paid day off. An Instacart employee resource group will be hosting a "Juneteenth Cel-Liberation" event celebrating Black Cinema and discussing the accomplishments of prominent Black figures in film and television.

Lyft

Lyft is one of several companies honoring Juneteenth as a paid day off for the second consecutive year. The rideshare company's employees won't have to come into work on Friday.

Lyft executives are also participating in a roundtable discussion about Juneteenth, voting rights and allyship this week along with NAACP President and CEO Derrick Johnson and National Coalition on Black Civic Participation President and CEO Melanie Campbell.

"We encourage team members to use this day to reflect, participate in civic engagement, or leverage anti-discrimination resources to deepen understanding of the work still needed to support the Black community," the company said via email.

Microsoft

The Seattle-based Windows software maker is honoring Juneteenth on Monday (June 21) by inviting all its global employees to join in a day of "exploration, learning, and engagement."

"Recognizing this day with intention allows us to stay connected to the many challenges unresolved, violence unaddressed, and inequities unchanged for the Black and African American community worldwide," Microsoft chief diversity officer Lindsay-Rae McIntyre said via email. "Our approach is not to offer a vacation day, but instead use this day to create time and space for employees to better understand critical topics related to race, ethnicity and racial injustice."

Nike

Nike made Juneteenth an annual paid holiday for the first time last year.

The company's corporate offices and its Converse distribution centers will be closed on Friday in honor of Juneteenth. Its retail stores and distribution centers will also be closed on Saturday.

"Nike aspires to be a leader in building diverse and inclusive communities, from embedding diversity, equity and inclusion education in every employee's journey to leveraging our platform to inspire positive change in our communities," the company said via email.

Peloton

The exercise equipment and media company is giving employees a paid day off to celebrate Juneteenth on Friday.

"Our field teams will observe it on Saturday," a Peloton spokesperson said via email.

Peloton is also offering users a selection of Juneteenth-themed fitness classes on Saturday.

The Smithsonian Channel

On Wednesday, the Smithsonian Channel unveiled a series of video essays featuring prominent writers, artists, activists, community leaders and teachers discussing Juneteenth. The network said three of the videos will air on the Smithsonian Channel. The others will be featured on the company's social media sites.

The Smithsonian Channel will also air a six-part docuseries called "Boiling Point" from 1-11pm on Saturday. The Viacom-owned TV network says "Boiling Point" examines the history of systemic racism and police brutality in America.

Starbucks

The coffeemaker said scheduled hourly employees at its stores, distribution centers and plants will receive 1.5 times their regular wage on Saturday in recognition of the holiday.

"Salaried partners required to work will receive a holiday in lieu, and support partners will receive the day off with regular pay," Starbucks said. "We are also taking the time to pause and reflect on this important moment of history by learning and sharing resources from third parties."

Twitter

Twitter made Juneteenth a company holiday in the U.S. last year. The social media site's employees will celebrate the holiday at work on Friday and on Twitter's website on Saturday.

"On the platform we will engage in community and conversation, and we hope people will join us by using #Juneteenth and #HappyJuneteenth to unlock our custom emoji," the company said via email. "We're also planning other activities on-platform with our community partners to amplify conversations around Juneteenth."

Twitter also said it supports making Juneteenth a federal holiday in the United States.

Verizon

The telecom giant says employees can use allotted paid time off to celebrate Juneteenth if they choose.

"For employees who choose to work on Juneteenth, we celebrate and recognize Juneteenth company-wide through a series of employee events," the company told CNN Business via email.

On Friday, two of Verizon's senior executive leaders will discuss the historical significance of Juneteenth during a noon ET panel that the company will broadcast internally to employees. The company's Black Originators Leaders and Doers employee resource group is hosting a separate "Beyond the Conversation" panel event the same day. The second panel will highlight the contributions of Black women-owned businesses.

Verizon is also hosting a "Soul of America" event discussing the impacts of slavery and the societal progress that has occurred over the last year. The event will also celebrate the role food plays in Black culture.

Some Verizon employees will participate in OneUnited Bank's "One Transaction" free virtual conference on financial literacy. The event will focus on closing the wealth gap. Actress and comedian Tiffany Haddish is one of the featured speakers.

Wells Fargo

Wells Fargo's employees have the option to use one of two personal holidays or allotted paid time off to celebrate Juneteenth this weekend.

Retail bank employees can use the personal holidays/PTO pending manager approval, the company said via email.

The bank's Black and African-American Connection Employee Resource Network has been hosting a series of Juneteenth events this week.

"We hope employees will take time to learn more about the significance of Juneteenth and consider what each of us can do to enrich the American experience for all people," the company said.

Zillow

CEO Rich Barton's digital real estate marketplace added Juneteenth to its holiday calendar last year. The company said it is also giving employees a paid day off on Friday.

"Employees are encouraged to take the day for reflection, volunteerism, education, and activism to commemorate the end of slavery in the U.S.," Zillow senior manager of equity & belonging Jackie Turner told CNN Business via email.

Zilllow launched a Juneteenth 2021 resource page on June 10 and hosted a Juneteenth virtual read-along for employees and their children on Tuesday. On Wednesday, Zillow's Black African Ancestry Network, an employee resource group, hosted an hour-long Juneteenth music celebration.